Custom Logo Design Tips

Custom Logo Design Tips

Following the tips below can help assure the artwork you provide will achieve the dynamic results you want when your logo is screenprinted or embroidered on your wearables. It can also help increase the efficiency and quality of the decorating process. Art that is "ready" for use is provided in an electronic file that can be used for pre-press and printing without making modifications. Below are a number of important considerations and tips to help get your art ready for decorating.

Acceptable Artwork Formats

Art may be provided in any of the following formats. Please note the modifications that may need to be made it order to make each format ready for decorating.

For all three formats, proper resolution is critical for clean results. The standard resolution for printed artwork is 300 dpi (dots per inch).

Mechanical artwork

The traditional standard for acceptable mechanical artwork is "camera-ready black and white." Mechanical artwork can be supplied on a sheet of white paper or bromide, and should be no larger than 8.5" x 11".

Hand-drawn artwork

A logo that's been drawn by hand is a great starting point, but it will need to be digitized and modified for practical use.

Digital Artwork

Images created in Adobe Illustrator, QuarkXPress, Adobe Acrobat Reader, Microsoft Word, Excel, or Powerpoint are preferred over mechanical and hand-drawn artwork for quality of the end result and efficiency. However, digital artwork may still require modification and/or preparation for the decorating process.

File suffixes: If your digital artwork file ends with any of these suffixes, it can be used to properly prepare your art:

.bmp .eps .gif .pct .pdf .tiff

Proofs: Any time you supply digital artwork, be sure to include a printed proof for reference.

Disk formats: When providing your artwork on disk, it is best to use one of these more standard disk formats: CD-ROM, CD-R/W, 100-megabyte ZIP, or regular floppy. 250-megabyte ZIP and SuperDisk 120-megabyte disks are also acceptable.

E-mailed Art

When sending your artwork via e-mail, be sure to provide all of the basic elements, including: - fonts - layers - paths